It's the Strategy,...

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Concepts

Reference content and general concepts. They are general and evergreen content.

To lead, you need to lag - on metrics.

Dive into Amazon's strategic use of leading and lagging metrics, a practice grounded in the Balanced Scorecard framework, to navigate market complexities and sustain growth. Learn the what, the why, and the how.

What is Strategy?

Strategy involves diagnosing challenges, deciding on a course of action based on market dynamics and internal strengths, and executing targeted actions. It's a cycle of mapping, choosing, and acting, akin to navigating a map and making chess moves.